Unique industry insight

From Multi-Channel Retailing and Promotions to IT and Loyalty, the 2011 Global Retail CIO Survey explores all the main areas of a retailer's business. Use this insight to benchmark your strategy against those surveyed to understand technologies already in use, plans for the future, plus IT spend and investment. New to the 2011 Survey is breakout analysis on mid-size retail.

The survey is conducted by retail industry research specialist Martec International and sponsored by Aldata Solution, a global leader in retail and distribution improvement software.

Major trends emerging from the research include:

• Reduced IT budgets are now the new "retail reality"
• Companies prioritize technologies that enable them to get closer to their customers across channels over promotions
• Retailers react to increased raw materials and transport costs with renewed focus on enterprise demand forecasting and transport planning
• Promotions move from fourth to ninth in the top 10 investment priority list

Use the registration form to download now the 5-page summary of the 2011 Global Retail CIO Survey and to access the on demand webinar recorded by Martec featuring key highlights from this year's survey.

Benchmark your business

Conducted by retail industry research specialists Martec International and sponsored by Aldata, the Survey enables retailers to benchmark their IT strategy and use of technology against their peers. The 20 page report covers technologies used already, plans for the future, IT spend and investment priorities across all the main areas of the business. A total of 136 CIOs and IT directors in category-management-style retailers from 26 countries were interviewed for this year's Survey.

New: In addition to the 20 page report, you are now able to access an interactive excel spreadsheet and build your own analysis based on the full findings from this year's survey.

Nine areas were researched for this survey:

• Store Operations & Efficiency
• Multi-Channel Retailing
• Inventory Optimization
• Pricing and Promotions
• Loyalty and Marketing
• Logistics, Distribution and Transport
• Supplier Management
• Product Safety
• IT and Data Architecture

Please use the registration to request details on how to access the full report.